IKEA’s core focus is to deliver low cost products to a wide range of customersadmin / February 14, 2019
IKEA’s core focus is to deliver low cost products to a wide range of customers, through low prices and a methodological systematic approach from the idea of product development,supply, distribution and retail it all the way to the buyers. However the ends of the products are concentrated with furniture, that is , mostly in house pieces like beds, kitchen utilities,picture frames, towels,etc. IKEA has faced various problems such as concerns about the quality of furniture in early 1950s which brought IKEA to introduce the idea of showrooms , as well as the idea of self service within warehouses around the showroom centres or the idea of flat packaging was introduced in attempt to bring more space inside transportation vehicles and lower costs. All of which reduces logistics,operations, transportation costs and achieved the main aim of reaching multiple of customers.